RBN Ecosystem
RBN Ecosystem
RBN Ecosystem
For an Equitable Future
For an Equitable Future
For an Equitable Future
2024
Project Summary
Project Summary
RBN is a blockchain initiative within ChromaWay’s portfolio, developed to align with the European Union’s blockchain objectives. The project involved crafting a brand identity and communication platform that positioned RBN as a reliable solution within the European Blockchain Services Infrastructure (EBSI) and the European Blockchain Partnership (EBP).
RBN is a blockchain initiative within ChromaWay’s portfolio, developed to align with the European Union’s blockchain objectives. The project involved crafting a brand identity and communication platform that positioned RBN as a reliable solution within the European Blockchain Services Infrastructure (EBSI) and the European Blockchain Partnership (EBP).
Cred List
Cred List
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Saman Deriss
Motion & Brand Designer / Strategist
Natálie Hlaváčková
Marketing Creative
Edvin Rosokha
3D Designer
Farhad Rasouli
Team Lead
Saman Deriss
Motion & Brand Designer / Strategist
Natálie Hlaváčková
Marketing Creative
Edvin Rosokha
3D Designer
Farhad Rasouli
Team Lead
Position
Position
RBN is a next-generation blockchain provider that bridges public and private sectors. Enabling enterprises, institutions, and governments to build scalable services for EU citizens.
RBN is a next-generation blockchain provider that bridges public and private sectors. Enabling enterprises, institutions, and governments to build scalable services for EU citizens.
Vision
Vision
We envision a future where accessibility and innovation is the norm, where enterprises, organizations & public actors have full control of their data and assets, and where collaboration and transparency are the foundations of a more equitable and just society. Enabling a vibrant, interoperable ecosystem of blockchain - based services developed by EU companies for the benefit of EU citizens.
We envision a future where accessibility and innovation is the norm, where enterprises, organizations & public actors have full control of their data and assets, and where collaboration and transparency are the foundations of a more equitable and just society. Enabling a vibrant, interoperable ecosystem of blockchain - based services developed by EU companies for the benefit of EU citizens.
Technology & Confidence
The key visual is the core representation of RBN, symbolizing the technology and its power. While also referring to the networks connected node system. An organic nebula that is always driving innovation forward, in pure autonomy and constant motion.
The key visual is the core representation of RBN, symbolizing the technology and its power. While also referring to the networks connected node system. An organic nebula that is always driving innovation forward, in pure autonomy and constant motion.
The key visual is the core representation of RBN, symbolizing the technology and its power. While also referring to the networks connected node system. An organic nebula that is always driving innovation forward, in pure autonomy and constant motion.
Approachability & Transparency
Utilizing Imagery and representations of work, the industry, people and technology to further enforce the message of approachability and our mission of collaborating for an “Equitable Future”.
Utilizing Imagery and representations of work, the industry, people and technology to further enforce the message of approachability and our mission of collaborating for an “Equitable Future”.
Utilizing Imagery and representations of work, the industry, people and technology to further enforce the message of approachability and our mission of collaborating for an “Equitable Future”.
From strategy to execution, the focus was on creating a cohesive visual and verbal identity that met EU’s regulatory and promotional needs. The work spanned strategy, design and social content.
3D Design by Edvin Rosokha
3D Design by Edvin Rosokha
With help from Edvin and through my art direction we explored motion systems and 3D design, where some 3D design made it into the final art & brand design.
With help from Edvin and through my art direction we explored motion systems and 3D design, where some 3D design made it into the final art & brand design.
